Tuesday, April 15, 2008

Remember Marshall McLuhan?


Back in the 1960's, The Medium is the Massage was hot and all the talk. If you could work a McLuhan quote into a college paper it was guaranteed an A. Here are a few I found on the Internet. His earlier The Gutenberg Galaxy was pioneering in the fields of oral culture, print culture, and media studies. (Wikipedia)

We owe Marshall McLuhan for the phrases, "global village," and "surfing," ("...to refer to rapid, irregular and multi directional movement through a heterogeneous body of documents or knowledge.") (Wikipedia)

He is very quotable ...

  • The story of modern America begins with the discovery of the white man by The Indians.

  • Money is the poor man’s credit card.

  • We look at the present through a rear-view mirror. We march backwards into the future.

  • Spaceship earth is still operated by railway conductors, just as NASA is managed by men with Newtonian goals.

  • The road is our major architectural form.

  • Today the business of business is becoming the constant invention of new business.

  • All advertising advertises advertising.

  • The answers are always inside the problem, not outside.

  • Politics offers yesterday’s answers to today’s questions.

  • Men on frontiers, whether of time or space, abandon their previous identities. Neighborhood gives identity. Frontiers snatch it away.

  • “I may be wrong, but I’m never in doubt.”
  • I don't know who discovered water but it certainly wasn't a fish.
  • " ... as we transfer our whole being to the data bank, privacy will become a ghost or echo of its former self and what remains of community will disappear."
I would love to have heard his take on the "information" we are supplied by the government and the major news organizations today.

2 comments:

  1. A few of my favs:

    "Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.”

    "I don't necessarily agree with everything I say.”

    "Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America--not on the battlefields of Vietnam.”

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  2. In reference to the TV/Vietnam quote, the government didn't make that mistake twice with all the control over the press in Iraq.

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